Designing for the forest not just the trees

Justin DeBlois

Visual Designer / UX Advocate

I’m a life-long learner. Sounds cliché doesn’t it? That doesn’t make it any less true!

For the last three years I’ve been working as a designer at Von Sands Creative which is a small studio whose clients are mostly medium to large cosmetic brands. Since reading the book The Lean Startup by Eric Ries, I’ve made my mantra build, measure, and learn and have applied it to my visual and UX design process!


Please enjoy my portfolio which has work that exemplifies my new mantra.

I Build…

Simple and nuanced solutions don’t just happen; they are made by the creation of numerous (and I mean numerous) ideas.

The first step in building is coming up with the ideas in the first place. Personally I am a fan of mind maps and sticky notes but I am always trying to find new ways to boost productivity when it comes to brainstorming.

Sketching comes next, always with pencils (pens freak me out). 

Finally, I almost always start with a quick paper prototype and move on to the higher fidelity ones once testing has been conducted and hypotheses have been examined through research.

I Measure…

Creating designs that are testable is the most important part of my process. Metrics are the cornerstone of making better design decisions especially in the field of user experience design, so picking the right metrics is paramount. 

I Learn…

What do I do with all that data and feedback? I make it work for me. Learning from the measuring phase is often the most exciting and worthwhile phase because it informs me what needs to happen next. Most of the time I make iterations in this phase – keep what is working and remove what isn’t.

When the learning phase feeds back into the building phase, great design occurs and these three phases become cyclical in practice.

My Work at Von Sands Creative

Print (Focused on layout, typography, and copywriting)

Web (Assisted with layout and web production)

Other Projects

Interactive Prototypes (WIP Projects)

quickBit | In-app Interaction Prototype

quickBit | SMS + In-app Interaction Prototype | Sign Up Landing Page


Photo (Shot product and food photography)

UX Case Studies

Cortado – Loyalty Rewards Mobile Application

Cortado wanted a better way to keep track of their loyalty rewards program. My job was to research and design a mobile application for customers to use.

Basic Bread – Landing Page Revamp

Basic Bread needed someone to rethink their landing page. My objective was to improve their conversion rates for their online bread subscription service and test the old page against the new design.


It has been an absolute pleasure to have worked and continue to work with these clients.


(Listed in alphabetical order) 

Han Skin Care Cosmetics
Life Fuels
Model Launcher
Nassif MD
Ole Henriksen


Preferred Display Inc.
Smashbox Cosmetics
Static Nails
Tina K
Too Faced Cosmetics



Want to get a hold of me or have any questions? Feel free to contact me…