Muscle building food subscription onboarding experience for Brawn Chef.
Role: UX Designer
Gym enthusiasts and beginner enthusiasts find onboarding experiences for their food subscriptions to be lacking in customizability and bespoke recipe outputs for what they are paying. This is a problem because if the user doesn’t complete the onboarding process and doesn’t feel like they’re getting a custom experience, they won’t sign up for the food subscription service.
Design an onboarding experience that allows users to input enough of their stats to create a list of tailored recipes based on those stats and their goals. The main objective is to strike a balance of questions to make their recipes unique to that user’s stats and information.
Brawn Chef is a muscle-building food subscription service similar to Blue Apron and Hello Fresh that needed an updated onboarding experience that feels impactful to the recipes generated for users.
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