Super Sleek Screenshots For The Entrepreneur Apps

Getting someone to download your application from an app store is way more complex than one might think. As we were pushing out our new mobile app for Green Entrepreneur, the need for consistent and alluring App Store screenshots became a must-have.

Approach

Learning Curve

When starting this project, I, like many, had downloaded a countless number of apps from Apple’s App Store and Google’s Play Store but I had never created alluring app store screenshots. Before starting this project I wanted to do my share of research into what makes app screenshot previews valuable to those who download them.

I found incredibly helpful information from several Splitmetrics blog posts which notated everything from the device dimensions down to the gap in between the screenshots for those who wanted to create a panorama effect (yes please).

Almost There

We got feedback from our app developer team that Apple will be more strict in terms of copy included in the screenshots; the copy must be feature oriented rather than general marketing copy. After a few edits we had our final sets of images for the Apple App Store, Google Play, and the Amazon App Store.